Vogue

13h

New York, United States

How Wonderskin Turned TikTok Fame Into a $200 Million Beauty Business

How Wonderskin Turned TikTok Fame Into a $200 Million Beauty Business
With $50 million in Series A funding and 1,500 new US retail doors through Sephora, the brand behind the ubiquitous metallic blue lip stain has turned virality into lasting growth.