Estonian meat producer’s accidental pro-Ukraine ad miffs local Russian apologists
A seemingly accidental pro-Ukraine advertisement by the Estonian meat producer, Rannarootsi Lihatööstus, has sparked a little controversy and hurt the feelings of some of the local Russian apologists.
The company this week published an AI-produced ad on Facebook that depicted two men grilling meat on a beach with plumes of smoke rising in the background – much like the scenes we’re seeing every day from Ukraine. The men are wearing t-shirts bearing the Ukrainian flag, and the tagline of the ad says, “A proper barbecue turns the bitter onion sweet.”
The controversy that some of the Estonian Russian-apologetic politicians tried to stir, based on the ad, was built upon the fact that in some slang vernacular, the word “onion” could mean a Russian person.
Continue reading Estonian meat producer’s accidental pro-Ukraine ad miffs local Russian apologists at Estonian World.
7/24/2026 12:53:11 PM