Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue

Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue The economics of digital attention are reaching a breaking point for small business owners. According to the WordStream 2025 Google Ads Benchmarks, cost-per-click (CPC) increased for 87% of industries last year. For a lean enterprise, this inflation represents a significant drain on working capital....

4/13/2026 4:21:00 AM Read more